We have to admit we have been getting a little irritated at comments being
made on the Silver Pinyon Journal, an online news source in our community.
Dee Holzel, the editor, wrote a story entitled, "Hospital Grapples
with Gauging Public Perception." The story was really well written
and fairly captured what happened during one portion of our board meeting
on August 27, when board member Kevin Chatfield had some questions about
how the hospital tries to educate its public. How ironic that a story
about the difficulty of educating a public largely unwilling to listen
is now playing out in the comment section of that story. The comments
range from "HGH sucks" (now that's intelligent and forward
thinking) to comments about how we duped the public by saying we had the
biggest and most accommodating MRI in the State of Nevada (at the time
we bought it, we absolutely did. Ask General Electric. They'll tell
you). The latest ones today are about how we run a "commie"
institution where it seems that nobody gets treated well, and that Elko
seems to have the lock on exceptional patient care. Those kinds of comments
are not only ridiculous, they exhaust us. How do you "educate"
a child about something when they put their fingers in their ears, close
their eyes and yell, "La, la, la, la, la!" It's hard, to
say the least. Sometimes that how we feel when we're dealing with
a public that already has their mind made up. For some of those folks,
their vision of the hospital has not changed in 50 years; meanwhile, the
hospital we run today isn't even the same as it was 10 years ago.
We have the most advanced equipment, fine physicians and nurse practitioners,
an amazingly caring and dedicated staff, a supportive administration and
board--and that all combines to create one of the finest rural hospitals
in the country. But for some reason, some folks won't take their fingers
out of their ears to hear the good news. We're sorry for them, because
they truly are missing out on an exceptional patient care experience.